{"id":146,"date":"2017-02-16T09:11:07","date_gmt":"2017-02-16T14:11:07","guid":{"rendered":"http:\/\/lakerblogs.lssu.edu\/tedxlssu\/?page_id=146"},"modified":"2017-03-13T08:46:40","modified_gmt":"2017-03-13T13:46:40","slug":"marcus-collins","status":"publish","type":"page","link":"https:\/\/lakerblogs.lssu.edu\/tedxlssu2017\/speakers\/marcus-collins\/","title":{"rendered":"Marcus Collins"},"content":{"rendered":"<figure id=\"attachment_182\" aria-describedby=\"caption-attachment-182\" style=\"width: 225px\" class=\"wp-caption alignleft\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-182 size-medium\" src=\"https:\/\/i0.wp.com\/lakerblogs.lssu.edu\/tedxlssu\/wp-content\/uploads\/sites\/11\/2017\/03\/MarcusCollins-225x300.jpg?resize=225%2C300\" alt=\"Speaker Marcus Collins\" width=\"225\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/lakerblogs.lssu.edu\/tedxlssu2017\/wp-content\/uploads\/sites\/11\/2017\/03\/MarcusCollins.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/lakerblogs.lssu.edu\/tedxlssu2017\/wp-content\/uploads\/sites\/11\/2017\/03\/MarcusCollins.jpg?resize=250%2C333&amp;ssl=1 250w, https:\/\/i0.wp.com\/lakerblogs.lssu.edu\/tedxlssu2017\/wp-content\/uploads\/sites\/11\/2017\/03\/MarcusCollins.jpg?resize=550%2C733&amp;ssl=1 550w, https:\/\/i0.wp.com\/lakerblogs.lssu.edu\/tedxlssu2017\/wp-content\/uploads\/sites\/11\/2017\/03\/MarcusCollins.jpg?resize=135%2C180&amp;ssl=1 135w, https:\/\/i0.wp.com\/lakerblogs.lssu.edu\/tedxlssu2017\/wp-content\/uploads\/sites\/11\/2017\/03\/MarcusCollins.jpg?resize=375%2C500&amp;ssl=1 375w, https:\/\/i0.wp.com\/lakerblogs.lssu.edu\/tedxlssu2017\/wp-content\/uploads\/sites\/11\/2017\/03\/MarcusCollins.jpg?w=600&amp;ssl=1 600w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><figcaption id=\"caption-attachment-182\" class=\"wp-caption-text\">Marcus Collins:<br \/>&#8220;Creating Cultural Contagion&#8221;<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Marcus\u00a0Collins\u00a0is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the SVP of Social Engagement at Doner Advertising, a full-serve advertising agency, and is a recipient of Advertising Age&#8217;s 40 Under 40 (2016) and Crain&#8217;s Business Detroit&#8217;s 40 Under 40 (2016). Previously, he led the Social Engagement practice across the New York advertising agency, Translation, leveraging the psychological motivators that drive what we do, say, and share in an effort to create contagious marketing programs that extend across both the online and offline world of \u201csocial.\u201d His strategies and creative contributions have led to the success of Budweiser\u2019s \u201cMade In America\u201d music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), and State Farm\u2019s \u201cCliff Paul\u201d campaign \u2013 to name a few.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prior to joining Translation,\u00a0Marcus\u00a0led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) and ran digital strategy for Beyonc\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond his professional endeavors,\u00a0Marcus\u00a0is an extremely passionate educator and an AACSB certified clinical instructor. He is among the roster of instructors at Hyper Island and a member of the faculty at the Ross School of Business, University of Michigan, as a lecturer of marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marcus\u00a0holds an MBA with an emphasis on Strategic Brand Marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a proud Detroit native, a devoted husband, and loving father.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marcus\u00a0Collins\u00a0is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the SVP of Social Engagement at Doner Advertising, a full-serve advertising agency, and is a recipient of Advertising Age&#8217;s 40 Under 40 (2016) and Crain&#8217;s Business Detroit&#8217;s 40 Under 40 (2016). Previously, he led the &hellip;<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":49,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-146","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P8iT8w-2m","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/lakerblogs.lssu.edu\/tedxlssu2017\/wp-json\/wp\/v2\/pages\/146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lakerblogs.lssu.edu\/tedxlssu2017\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lakerblogs.lssu.edu\/tedxlssu2017\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lakerblogs.lssu.edu\/tedxlssu2017\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/lakerblogs.lssu.edu\/tedxlssu2017\/wp-json\/wp\/v2\/comments?post=146"}],"version-history":[{"count":0,"href":"https:\/\/lakerblogs.lssu.edu\/tedxlssu2017\/wp-json\/wp\/v2\/pages\/146\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/lakerblogs.lssu.edu\/tedxlssu2017\/wp-json\/wp\/v2\/pages\/49"}],"wp:attachment":[{"href":"https:\/\/lakerblogs.lssu.edu\/tedxlssu2017\/wp-json\/wp\/v2\/media?parent=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}