Examples

LakerCast – Lake Superior State University

SpiritCast University of Wisconsin – Baraboo/Sauk County

Media Central – Princeton

London School of Economics

Vanderbilt – (iTunesU)

Many more through iTunesU – why don’t we use it?

  • Becomes brand identified (one reason we don’t use YouTube channel as well)
  • Lose local branding
  • Users need to use itunes software and we want to be non-platform specific
  • Requiring users to have apple products is exclusive and potentially cost prohibitive – restricting the audience